White Coco

Project Overview

White Coco, a UK-based fashion retailer, manages a complex operation with over 1,400 SKUs, including 850 available online. With three physical stores and an e-commerce platform, they required a system that could handle both large-scale inventory management and highly customized design needs.

Challenges

1. Limited E-commerce Flexibility: Shopify’s native themes restricted the customization needed for a premium brand experience.
2. Operational Complexity: Managing inventory across multiple locations and channels required a robust system.
3. Demand for High Growth: Rapid scaling necessitated a platform that could keep up with their increasing sales volume.

Solution with Shopyflow

Shopyflow delivered a powerful solution that integrated Shopify’s backend with Webflow’s customization tools.

• Advanced Customization: Webflow’s design flexibility allowed White Coco to build a unique online presence that reflected their premium branding.
• Streamlined Operations: Shopify’s inventory and order management tools simplified operations across their physical stores and e-commerce platform.
• Scalable Design and Functionality: Shopyflow’s pre-configured components allowed for efficient scaling without significant development overhead.

Results

• Revenue Growth: In the first three months post-launch, revenue increased by 71%, while orders grew by 85%.
• Improved Operational Efficiency: Automated workflows saved significant time, allowing the team to focus on scaling efforts.
• Long-Term Success: Consistent growth and customer satisfaction continued throughout the year following implementation.